---
title: Writing for the Web
description: Writing for the web requires a different mindset than writing in other formats. Your copy needs to be short, concise, and clean.
---

[![InVerve Marketing](https://pages.invervemarketing.com/hs-fs/hubfs/inv_theme/header/inverve-logo.webp?width=365&height=125&name=inverve-logo.webp "InVerve Marketing")](https://invervemarketing.com)

# Web copy made easy

![Web_WritingfortheWeb](https://pages.invervemarketing.com/hs-fs/hubfs/Web-Campaign/Blog_Images/BlogImage_WritingfortheWeb.png?width=687&name=BlogImage_WritingfortheWeb.png "Web_WritingfortheWeb")

### How many people are actually reading your site?

Writing for the web requires a different mindset than writing in other formats. Your copy needs to be short, concise, and clean. You will get higher read-through rates and longer page view times when your copy is shorter. 

 

Some of the topics covered in our guide include:

- Understanding your audience
- What to start with
- The new art of chunking
- How to build SEO into your copy
- How to write engaging headlines

### Download the Guide

 

 

![address](https://pages.invervemarketing.com/hs-fs/hubfs/InVerve/templates/blog/address.png?width=111&height=111&name=address.png "address")

## ADDRESS

[1035 N Washington Ave  
Lansing, MI 48906](https://www.google.com/maps?rlz=1C1CHFX_enUS661US661&ion=1&espv=2&q=1035+N+Washington+Ave+Lansing,+MI+48906&bav=on.2,or.r_cp.&biw=1920&bih=1075&dpr=1&um=1&ie=UTF-8&sa=X&ved=0CAYQ_AUoAWoVChMIyejXmuLEyAIVFM1jCh0-NwKx)  
 

 

 

![email](https://pages.invervemarketing.com/hs-fs/hubfs/InVerve/templates/blog/email.png?width=111&height=111&name=email.png "email")

## EMAIL

[info@invervemarketing.com](mailto:info@invervemarketing.com?subject=Website%20Response&body=Hi%2C%20%0A)

 

 

![Phone Icon](https://pages.invervemarketing.com/hs-fs/hubfs/InVerve/templates/blog/phone.png?width=111&height=111&name=phone.png "Phone Icon")

## PHONE

[(517) 485-7237](http://tel:5174857237)

[![Facebook](https://cdn2.hubspot.net/hubfs/1932631/Folium/facebook.png)](https://www.facebook.com/InVerveMarketing/?ref=hl)[![Twitter](https://cdn2.hubspot.net/hubfs/1932631/Folium/twitter.png)](https://www.twitter.com/InVerveInc)[![LinkedIn](https://cdn2.hubspot.net/hubfs/1932631/Folium/linkedin.png)](https://linkedin.com/company/inverveinc)

```json
{
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  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "",
    "addressLocality" : "Lansing",
    "addressRegion" : "MI",
    "postalCode" : "",
    "streetAddress" : "1035 N. Washington Ave "
  },
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    },
    "geoRadius" : "150 km"
  },
  "description" : "InVerve is a Lansing marketing firm for web design, HubSpot, and graphic design. Through inbound marketing software — and innovative, creative marketing strategies — InVerve can help you get found on the web.",
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  "mainEntityOfPage" : {
    "@id" : "https://pages.invervemarketing.com/writing-for-the-web",
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    "description" : "Writing for the web requires a different mindset than writing in other formats. Your copy needs to be short, concise, and clean. "
  },
  "naics" : "541613",
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  "sameAs" : [ "https://www.facebook.com/InVerveMarketing/?ref=hl", "https://www.twitter.com/InVerveInc", "https://linkedin.com/company/inverveinc" ],
  "telephone" : "517-485-7237",
  "url" : "https://www.invervemarketing.com"
}
```