JOB DESCRIPTION

The digital marketing coordinator will implement a wide range of tactics developed by the marketing team. You will be a person who pays attention to the details and monitors quality control.

You should have a strong familiarity with online marketing tools and a firm understanding of popular social media platforms. You should be comfortable learning digital platforms and navigating marketing tools to optimize campaigns and outcomes. You will work closely with internal teams to ensure the delivery and quality of deliverables through all marketing channels.

Job Type: Full-time
Pay: $40,000.00 - $45,000.00 per year


Responsibilities

You will participate in fulfilling digital marketing strategies for clients and InVerve Marketing, with direction from account managers that lead to a return on investment based on campaign goals. You will document, articulate, and implement approved strategies with the InVerve team assigned to each account and project. Other responsibilities include:

  • Implement email campaigns, ad copy, blogs, landing pages, website updates, social media calendars, and other marketing content.
  • Maintain relevant certifications and participate in suggested training to prepare for effectively completing assigned projects and account work.
  • Conduct keyword research.
  • Fix technical SEO errors.
  • Work within the project software to communicate with the team, submit work for review, manage workload and log time for tasks within deadlines.
  • Help compile and analyze results for clients monthly in ad reports. Identify opportunities in the metrics. Stay abreast of external trends that affect outcomes (i.e., Google algorithm, Facebook ad platform).
  • Attain the proper approvals from management and clients for all project deliverables.
  • Other duties as assigned.

Qualifications

  • A minimum of two years of digital marketing experience.
  • Proficient in Microsoft Office Tools – PowerPoint, Excel, Word.
  • Technically inclined and able to learn new software and skills.
  • HubSpot Inbound Marketing Certification (free online course).

Preferred Qualifications

  • BA or BS in communications or marketing.
  • Knowledge of SEO fundamentals and keyword research tools, such as Moz.

Benefits

  • Paid vacation and sick days.
  • Paid holidays.
  • Health Insurance.
  • 401k profit-sharing retirement plan with employer match.
  • Professional development assistance.
  • Parental leave.
  • Massage Chair.

COVID-19 considerations:
Options for working remotely, some in-office work may be required.

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ABOUT INVERVE MARKETING

InVerve Marketing is a Lansing marketing firm that specializes in web design and development, inbound marketing, and graphic design. Through inbound marketing software and innovative, creative marketing strategies – we ensure our clients get found on the web. We are a smart and slightly nerdy bunch of creative professionals.

With InVerve Marketing you will be joining a team where our values are front and center. We strive for these values in ourselves and in our culture:

  • Intelligence
  • High EQ
  • Passion to Improve
  • Fidelity
  • Dedication

InVerve utilizes EOS (Entrepreneurial Operating System) and TeamWork project management software. We use the agile marketing approach with clients and are a Certified HubSpot Partner. Our shop is equipped with MAC and PC computers and uses the Adobe Creative Suite.