--- title: Lansing's Premier HubSpot Partner description: As a HubSpot partner we stay up to date with the latest in digital marketing trends and best inbound practices and use them to market and grow better. --- [![logo](https://pages.invervemarketing.com/hs-fs/hubfs/InVerve/images/logo.png?width=280&name=logo.png "logo")](https://www.invervemarketing.com/)   # **What is Hubspot? Ask a certified Lansing Hubspot Partner!**     ![Hubspot_LandingPageHeader_2019-08-09](https://pages.invervemarketing.com/hs-fs/hubfs/Hubspot_LandingPageHeader_2019-08-09.jpg?width=1200&name=Hubspot_LandingPageHeader_2019-08-09.jpg "Hubspot_LandingPageHeader_2019-08-09") ## WHAT IS HUBSPOT? ### Market and Grow Better with HubSpot Software ![HubSpotSproket-120x120](https://pages.invervemarketing.com/hs-fs/hubfs/assets/icons/HubSpotSproket-120x120.png?width=120&name=HubSpotSproket-120x120.png) HubSpot software is a game changer. It is the most well-known and widely used marketing platform that supercharges SEO, content, social media, design, paid digital ads, and email and lead management in a smart, east to manage marketing platform.   ### Got Lead Generation? ![LeadGeneration-120x120](https://pages.invervemarketing.com/hs-fs/hubfs/assets/icons/LeadGeneration-120x120.png?width=120&name=LeadGeneration-120x120.png) Websites should drive qualified leads, and with the help of HubSpot and InVerve Marketing, your website will become an effective sales tool for your business. You want your visitors to have a pleasant experience, all while providing that lead nurturing path to become your newest customer. Then, build a trusted following with your new customers so they are delighted enough to refer to others and continue using you for their needs.   ### Optimize Your Content ![ContentOptimization-120x120](https://pages.invervemarketing.com/hs-fs/hubfs/assets/icons/ContentOptimization-120x120.png?width=120&name=ContentOptimization-120x120.png) Keeping your content up to date and more importantly, relevant, is a difficult thing to manage. HubSpot provides you with tips and tools to stay on top of what you're putting out there, so that it maximizes your relevancy to potential customers looking for your business.     ![hand drawing graph chart and business strategy as concept](https://pages.invervemarketing.com/hs-fs/hubfs/Stock%20images/hand%20drawing%20graph%20chart%20and%20business%20strategy%20as%20concept.jpeg?width=585&name=hand%20drawing%20graph%20chart%20and%20business%20strategy%20as%20concept.jpeg) [![Learn about our HubSpot User Group](https://no-cache.hubspot.com/cta/default/202695/9479354d-729c-40f4-af84-2f68513c2f7b.png)](https://cta-redirect.hubspot.com/cta/redirect/202695/9479354d-729c-40f4-af84-2f68513c2f7b) ## HOW CAN HUBSPOT HELP YOU? ### Increase Traffic and Accelerate Your Growth with HubSpot ![TrafficGrowth-120x120](https://pages.invervemarketing.com/hs-fs/hubfs/assets/icons/TrafficGrowth-120x120.png?width=120&name=TrafficGrowth-120x120.png) If you are looking to compete in the digital game, you've found the right marketing partner. You have an expert that can get you more traffic. And, once those leads find you, nurture them with digital tactics that are proven winners.   ### HubSpot Tools and Strategies Help Fuel Your Content ![Tools-120x120](https://pages.invervemarketing.com/hs-fs/hubfs/assets/icons/Tools-120x120.png?width=120&name=Tools-120x120.png) When you have one marvelous marketing machine, your analytics will roll up everything for a cohesive strategic view. Every traffic source, ad, blog, email, search, and more is reported into HubSpot for maximizing your effectiveness. The strategy starts to write itself.   ### Build Relationships with Your Customers ![Relationships-120x120](https://pages.invervemarketing.com/hs-fs/hubfs/assets/icons/Relationships-120x120.png?width=120&name=Relationships-120x120.png) Now more than ever consumers need to trust where their goods and services are coming from. With HubSpot's framework, you can provide a positive and helpful user experience for your customers and keep them coming back for more.     CONTACT US TO LEARN MORE ABOUT HOW WE CAN HELP YOU MARKET AND GROW BETTER! ## AT INVERVE, WE TREAT HUBSPOT CERTIFICATIONS LIKE OLYMPIC GOLD MEDALS | ![HubSpot_Cert_GradCap](https://pages.invervemarketing.com/hs-fs/hubfs/support%20graphics/HubSpot_Cert_GradCap.png?width=45&name=HubSpot_Cert_GradCap.png) | Inbound Certification | | --- | --- | |   |   | | ![HubSpot_Cert_GradCap](https://pages.invervemarketing.com/hs-fs/hubfs/support%20graphics/HubSpot_Cert_GradCap.png?width=45&name=HubSpot_Cert_GradCap.png) | Inbound Marketing Certification | |   |   | | ![HubSpot_Cert_Logo](https://pages.invervemarketing.com/hs-fs/hubfs/support%20graphics/HubSpot_Cert_Logo.png?width=45&name=HubSpot_Cert_Logo.png) | HubSpot Marketing Certification | |   |   | | ![HubSpot_Cert_Documents](https://pages.invervemarketing.com/hs-fs/hubfs/support%20graphics/HubSpot_Cert_Documents.png?width=45&name=HubSpot_Cert_Documents.png) | Content Marketing Certification | |   |   | | ![HubSpot_Cert_Handshake](https://pages.invervemarketing.com/hs-fs/hubfs/support%20graphics/HubSpot_Cert_Handshake.png?width=45&name=HubSpot_Cert_Handshake.png) | HubSpot Agency Partner Certification | |   |   | | ![HubSpot_Cert_Circle](https://pages.invervemarketing.com/hs-fs/hubfs/support%20graphics/HubSpot_Cert_Circle.png?width=45&name=HubSpot_Cert_Circle.png) | Growth Driven Design Agency Certification | |   |   | | ![HubSpot_Cert_Circle](https://pages.invervemarketing.com/hs-fs/hubfs/support%20graphics/HubSpot_Cert_Circle.png?width=45&name=HubSpot_Cert_Circle.png) | Growth Driven Design Certification | |   |   | | ![HubSpot_Cert_Envelope](https://pages.invervemarketing.com/hs-fs/hubfs/support%20graphics/HubSpot_Cert_Envelope.png?width=45&name=HubSpot_Cert_Envelope.png) | E-mail Marketing Certification | |   |   | | ![HubSpot_Cert_Documents](https://pages.invervemarketing.com/hs-fs/hubfs/support%20graphics/HubSpot_Cert_Documents.png?width=45&name=HubSpot_Cert_Documents.png) | Social Media Certification | | --- | --- | |   |   | | ![HubSpot_Cert_Gear](https://pages.invervemarketing.com/hs-fs/hubfs/support%20graphics/HubSpot_Cert_Gear.png?width=45&name=HubSpot_Cert_Gear.png) | HubSpot CMS for Developers Certification | |   |   | | ![HubSpot_Cert_Person](https://pages.invervemarketing.com/hs-fs/hubfs/support%20graphics/HubSpot_Cert_Person.png?width=45&name=HubSpot_Cert_Person.png) | Contextual Marketing Certification | |   |   | | ![HubSpot_Cert_Logo](https://pages.invervemarketing.com/hs-fs/hubfs/support%20graphics/HubSpot_Cert_Logo.png?width=45&name=HubSpot_Cert_Logo.png) | HubSpot Sales Software Certification | |   |   | | ![HubSpot_Cert_GradCap](https://pages.invervemarketing.com/hs-fs/hubfs/support%20graphics/HubSpot_Cert_GradCap.png?width=45&name=HubSpot_Cert_GradCap.png) | Selling Sales Services Certification | |   |   | | ![HubSpot_Cert_GradCap](https://pages.invervemarketing.com/hs-fs/hubfs/support%20graphics/HubSpot_Cert_GradCap.png?width=45&name=HubSpot_Cert_GradCap.png) | Delivering Sales Services Certification | |   |   | | ![HubSpot_Cert_Chat](https://pages.invervemarketing.com/hs-fs/hubfs/support%20graphics/HubSpot_Cert_Chat.png?width=45&name=HubSpot_Cert_Chat.png) | Inbound Sales Certification | |   |   | | ![HubSpot_Cert_Handshake](https://pages.invervemarketing.com/hs-fs/hubfs/support%20graphics/HubSpot_Cert_Handshake.png?width=45&name=HubSpot_Cert_Handshake.png) | Delivering Client Success Certification | |   |   |     ![address](https://pages.invervemarketing.com/hs-fs/hubfs/InVerve/templates/blog/address.png?width=111&height=111&name=address.png "address") ## ADDRESS [1035 N Washington Ave Lansing, MI 48906](https://www.google.com/maps?rlz=1C1CHFX_enUS661US661&ion=1&espv=2&q=1035+N+Washington+Ave+Lansing,+MI+48906&bav=on.2,or.r_cp.&biw=1920&bih=1075&dpr=1&um=1&ie=UTF-8&sa=X&ved=0CAYQ_AUoAWoVChMIyejXmuLEyAIVFM1jCh0-NwKx)       ![email](https://pages.invervemarketing.com/hs-fs/hubfs/InVerve/templates/blog/email.png?width=111&height=111&name=email.png "email") ## EMAIL [info@invervemarketing.com](mailto:info@invervemarketing.com?subject=Website%20Response&body=Hi%2C%20%0A)     ![Phone Icon](https://pages.invervemarketing.com/hs-fs/hubfs/InVerve/templates/blog/phone.png?width=111&height=111&name=phone.png "Phone Icon") ## PHONE [(517) 485-7237](http://tel:5174857237) [![Facebook](https://cdn2.hubspot.net/hubfs/1932631/Folium/facebook.png)](https://www.facebook.com/InVerveMarketing/?ref=hl)[![Twitter](https://cdn2.hubspot.net/hubfs/1932631/Folium/twitter.png)](https://www.twitter.com/InVerveInc)[![LinkedIn](https://cdn2.hubspot.net/hubfs/1932631/Folium/linkedin.png)](https://linkedin.com/company/inverveinc) ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "Lansing", "addressRegion" : "MI", "postalCode" : "", "streetAddress" : "1035 N. Washington Ave " }, "alternateName" : "INVERVE", "areaServed" : { "@type" : "GeoCircle", "geoMidpoint" : { "@type" : "GeoCoordinates", "latitude" : "42.745889", "longitude" : "-84.5546951" }, "geoRadius" : "150 km" }, "description" : "InVerve is a Lansing marketing firm for web design, HubSpot, and graphic design. Through inbound marketing software — and innovative, creative marketing strategies — InVerve can help you get found on the web.", "email" : "sales@invervemarketing.com", "image" : "https://www.invervemarketing.com/hubfs/inv_theme/header/InVerve-Logo-header-Homepage.webp", "logo" : "https://www.invervemarketing.com/hubfs/inv_theme/header/inverve-logo.webp", "mainEntityOfPage" : { "@id" : "https://pages.invervemarketing.com/lansings-premier-hubspot-partner", "@type" : "WebPage", "description" : "As a HubSpot partner we stay up to date with the latest in digital marketing trends and best inbound practices and use them to market and grow better." }, "naics" : "541613", "name" : "InVerve Marketing", "sameAs" : [ "https://www.facebook.com/InVerveMarketing/?ref=hl", "https://www.twitter.com/InVerveInc", "https://linkedin.com/company/inverveinc" ], "telephone" : "517-485-7237", "url" : "https://www.invervemarketing.com" } ```