DIGITAL MARKETING SPECIALIST POSITION: THE DETAILS

THE DIGITAL MARKETING SPECIALIST:

Job Description

The Digital Marketing Specialist will take the lead in building out and maintaining strategies developed by account managers. You should have in-depth marketing experience and a passion for digital technologies. You will work closely with the team to ensure delivery and consistency through all marketing channels.

Breakdown of Key Responsibilities:

You will participate in fulfilling digital marketing strategies for clients and InVerve Marketing, with direction from project managers that lead to a return on investment based on campaign goals. You will document, articulate, and implement approved strategies with the InVerve team assigned to each account and project. Other responsibilities include:

• Implement email campaigns, ad copy, blogs, landing pages, website updates, social media calendars, and other marketing content.
• Maintain relevant certifications and participate in suggested training to prepare for effectively completing assigned projects and account work.
• Conduct keyword research.
• Fix SEO errors.
• Work within the project software to communicate with the team, submit work for review, manage workload, project progress, and log time for tasks within deadlines.
• Help compile and analyze results for clients monthly in ad reports. Identify opportunities in the metrics. Stay abreast of external trends that affect outcomes (i.e., Google algorithm, Facebook ad platform).
• Attain the proper approvals from management and clients for all project deliverables.
• Other duties as assigned.

Qualifications

• Three years of experience in a marketing environment. (required)
• HubSpot Inbound Marketing Certification (free online course).
• Technically inclined and able to learn new software and skills.
• Excellent written communication skills.
• Attention to detail and quality control.

Preferred Qualifications

• BA or BS
• Ability to think both creatively and analytically.

Benefits

• Paid vacation and sick days.
• Paid holidays.
• Health Insurance.
• 401k profit-sharing retirement plan with employer match.
• Professional development assistance.

Perks

• High-end massage chair for in-office use.
• Daily trivia breaks with the team.
• Work for a small business owner who appreciates every person on the team; be recognized and respected for your individual efforts.
• A job driven by exciting developments and innovation; boredom is not a word you hear at InVerve Marketing.

Job Type: Full-time

Pay: $48,000.00 - $52,000.00 per year

Schedule

• 8-hour shift
• Monday to Friday

COVID-19 considerations

The first month of training is in the office. Thereafter, in-office work will be a minimum of two days per week and subject to change at the discretion of management.

Ability to commute/relocate

• Lansing, MI 48906: Reliably commute or planning to relocate before starting work (Required)

About InVerve Marketing