InVerve Marketing

DIGITAL MARKETING SPECIALIST POSITION: THE DETAILS

...AND A LITTLE MORE ABOUT WORK LIFE AT INVERVE MARKETING

We know there's a lot to consider when you're thinking of a career change; we've included all the details of our current job posting here - and if you have further questions please feel free to reach out!

THE DIGITAL MARKETING SPECIALIST:

Job Description

The Digital Marketing Specialist will take the lead in building out and maintaining strategies developed by account managers. You should have in-depth marketing experience and a passion for digital technologies. You will work closely with the team to ensure delivery and consistency through all marketing channels.

Breakdown of Key Responsibilities:

You will participate in fulfilling digital marketing strategies for clients and InVerve Marketing, with direction from project managers that lead to a return on investment based on campaign goals. You will document, articulate, and implement approved strategies with the InVerve team assigned to each account and project. Other responsibilities include:

  • Implement email campaigns, ad copy, blogs, landing pages, website updates, social media calendars, and other marketing content.
  • Maintain relevant certifications and participate in suggested training to prepare for effectively completing assigned projects and account work.
  • Conduct keyword research.
  • Fix SEO errors.
  • Work within the project software to communicate with the team, submit work for review, manage workload, project progress, and log time for tasks within deadlines.
  • Help compile and analyze results for clients monthly in ad reports. Identify opportunities in the metrics. Stay abreast of external trends that affect outcomes (i.e., Google algorithm, Facebook ad platform).
  • Attain the proper approvals from management and clients for all project deliverables.
  • Other duties as assigned.

Qualifications

  • Three years of experience in a marketing environment. (required)
  • HubSpot Inbound Marketing Certification (free online course).
  • Technically inclined and able to learn new software and skills.
  • Excellent written communication skills.
  • Attention to detail and quality control.

Preferred Qualifications

  • BA or BS
  • Ability to think both creatively and analytically.

Benefits

  • Paid vacation and sick days.
  • Paid holidays.
  • Health Insurance.
  • 401k profit-sharing retirement plan with employer match.
  • Professional development assistance.

Perks

  • High-end massage chair for in-office use.
  • Daily trivia breaks with the team.
  • Work for a small business owner who appreciates every person on the team; be recognized and respected for your individual efforts.
  • A job driven by exciting developments and innovation; boredom is not a word you hear at InVerve Marketing.

Job Type: Full-time

Pay: $48,000.00 - $52,000.00 per year

Schedule

  • 8-hour shift
  • Monday to Friday

COVID-19 considerations

The first month of training is in the office. Thereafter, in-office work will be a minimum of two days per week and subject to change at the discretion of management.

Ability to commute/relocate

  • Lansing, MI 48906: Reliably commute or planning to relocate before starting work (Required)

About InVerve Marketing

InVerve Marketing is a Lansing marketing firm that specializes in web design and development, inbound marketing, and graphic design. Through inbound marketing software and innovative, creative marketing strategies – we ensure our clients get found on the web. We are a smart and slightly nerdy bunch of creative professionals.

With InVerve Marketing you will be joining a team where our values are front and center. We strive for these values in ourselves and in our culture:

  • Intelligence
  • High EQ
  • Passion to Improve
  • Fidelity
  • Dedication
1035 N. Washington Ave
Lansing, MI 48906
Email Us
517.485.7237
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