SENIOR MARKETING PROJECT MANAGER

JOB DESCRIPTION

The Senior Marketing Project Manager will take the lead in developing and executing successful, long-term digital marketing strategies for our clients and our company. You should have in-depth marketing experience and a passion for digital technologies. You will work closely with clients and teams to ensure delivery and consistency through all marketing channels.

Ultimately, you should be able to drive all digital marketing efforts to achieve the business goals and objectives of clients and the company.

Job Type: Full-time, Hybrid Available

RESPONSIBILITIES

• Participate in partnership with the Account Managers in developing overall strategies for clients that lead to ROI based on key performance indicators.
• Document, articulate, and implement approved strategies with the InVerve teams assigned to each account and project.
• Maintain relevant certifications and participate in training materials suggested in preparation for effectively completing the project and account work. Learn the systems in place for managing the workload.
• Be responsible for developing, supervising, and communicating the activity of accounts and projects. Manage the activities, deadlines, budgets, and support materials of creative, technical, and administrative staff as they relate to the work assignments managed by the Employee.
• Work within the project management software to update all office personnel. Update the project software as needed and communicate changes, deadlines, and updates through the project software system.
• Analyze results and prepare reporting for clients monthly. Identify opportunities in the metrics. Stay abreast of external trends that affect outcomes (i.e., Google algorithm, Meta ad platform).
• Attain the proper approvals from Account Managers and clients for all project deliverables.
• Be alert and listen for opportunities to expand the client relationship.
• Revise and implement the company’s marketing as directed by the company.
• Maintain a minimum weekly billing of 80% of hours worked per day and a productive non-billable minimum of 10%. Produce work as needed per project and analyze the effectiveness of the work produced for clients (including InVerve).
• Manage systems to track the workload in the project management software.
• Keep an accurate track of clients’ monthly meeting schedules. Each meeting will minimally include a review of the previous months’ deliverables and metrics, a review of the strategy, and a plan for the upcoming months’ retainer usage with specific deliverables approved by the client before the work begins.
• Participate in weekly production meetings and report on project statuses.
• Complete project work including writing, executing projects in various software programs, research, analysis, media activities, account coordination and other tasks as assigned. Submit edited and completed work for approval.
• Be a productive and contributing asset in creative project groups and client meetings.
• Be a good steward of the company and its interests. The employee is encouraged to participate in outside activities on behalf of the company where the company pays membership dues. Some of the activities may fall outside of paid business hours.
• Maintain a cooperative and respectful relationship with all co-workers and managers.
• Complete and maintain current marketing software certification and other certifications as needed. New certifications will be required as new software is utilized by the company and clients.
• Maintain a working understanding of Google AdWords, Google Tag Manager, Google Analytics 4, Moz, and other software as needed.
• Update management on any and all information that is important to the success and growth of the company, its employees, and clients.

QUALIFICATIONS

• BA or BS
• Five years of marketing project management experience (required).
• Two years employed at a marketing agency (required).
• HubSpot Inbound Marketing Certification (free online course).
• Technically inclined and able to learn new software and skills.
• Excellent presentation, verbal, and written communication skills.
• Attention to detail and quality control.
• Lead the work of a team to achieve all the project goals within the given scope.
• Exceptional organizational skills; ability to manage multiple projects.
• Analytical thinker and proven problem solver.

BENEFITS

• Paid vacation and sick days
• Paid holidays
• Paid parental leave
• Health Insurance
• 401k profit-sharing retirement plan with employer match
• Professional development assistance
• Daily and quarterly team-building activities
• Massage Chair

Job Type: Full-time

Pay: $65,000.00 - $70,000.00 per year

Schedule: Monday to Friday

Ability to Relocate to Lansing: Relocate before starting work (required)

Work Location: Hybrid remote in Lansing, MI 48906*

*Note: Training for the first month is in the office. Thereafter, in-office work will be a minimum of three days per week and subject to change at the discretion of management.